Structured Data Markup

SERP’s (Search Engine Results Pages) are getting more and more crowded with Adwords, Google maps and bulky meta descriptions. Structured data helps google understand what your page is about.

If your writing articles with “How to’s” and “lists” then you I would look into things like featured snippets and creative tables for your content.

Here is shortlist of schema markups we can add to your site to higher conversions.

• Local Schema Markup
• Product Reviews
• Featured Snippets.
• Author Markup

Crawl Budget

Crawl Budget is a tool which helps search engines crawl relevant web pages and ignore the lost and forgotten pages on your site. It allocates a certain amount of resources to crawling your site, and a badly optimized site can waste these resources. Deepcrawl, in combination with Screaming frog give a great insight into your log files and can let you know where the wastage is in your crawl budget.

Maybe without realising you have images that created pages or URL’s that shouldn’t be getting crawled. All of this is using your daily budget with Google.

• Sitemap Clean up
• Remove pages from the Index
• Clean up pages into your robots.txt file
• Identify lost pages using crawl budget.

Accelerated Mobile Pages

Google has already announced it’s mobile first index and with AMP pages being a Google’s backed product, I would seriously consider getting this installed. Have you ever seen that little lighting bolt in your mobile search? That’s’ a signal that the site has AMP,

Accelerated mobile pages are the only pages that get you featured in the carousel listings.

I can work on a content strategy that promotes trending and tropical content that drives visits to your AMP pages.

Internal Linking

How many clicks are your main pages from your homepage? Pages on your site that don’t receive any love or attention from primary pages are lost pages. The flow of your site architecture should allow your website to pass its page authority through to other pages.

Your users should be able to navigate to all of your pages through your site. This also makes Google’s life easier at it provides a better user and crawl experience for the bots.

• Click Depth
• Over Optimisation
• Outbound link strategy
• Internal linking

Site Speed

Is the time it takes for your to site load consistently under 2.0 seconds? If not then we need sit down with a developer and look through what could be slowing you down.

Site speed is officially a ranking factor in Google’s search algorithms, but is only one of 20o separate ranking factors. However, it also plays a large part in Conversion Rate Optimization (CRO) and affects how long your visitors stay on the page. Google used to have a message saying “did you find what you’re looking for?” if you immediately left a webpage. This indicates google mesures Dwell Time.

• File Requests
• Overuse of plugins and software
• Broken Images and bugs

Crawlability

Have you recently moved to Https or added some query strings to manage data on your pages? If so, then you may have some left in your index. Google looks at relevancy and popularity, so whatever is in your index is the relevancy.

If you have duplicate pages, or pages that have been blocked but still visible then we need to manually go through the index using third party softwares tools

• Https – Https
• Duplicate URL’s
• Query Strings